Ernie Ball Introduces Paradigm Strings

Ernie Ball introduced their Paradigm guitar strings and touts them as, “the most advanced guitar strings ever created”.

They’ve combined over 50+ years of guitar string development and put it all into one string. What’s really innovative is that they are giving you a chance to be among the first to try these new sets that won’t be available in stores until Spring 2017 — yes, BETA programs aren’t just for video games anymore.

You can sign up today for a chance to join a select group of players to participate in their beta test and receive a free prototype of their new groundbreaking string technology.

This is a limited-time program, so don’t miss out on your chance to play the next evolution in guitar strings. Sign up for the beta program today at